The Place

Wiltshire is a beautiful and compelling county, and is a place to be explored and admired.

Wiltshire is an outstandingly attractive and mostly rural county with UNESCO World Heritage sites, 134 acres of Special Scientific Interest, 13 white horses and a thriving arts scene. There are a fantastic variety of market towns and stunningly picturesque villages in the county as well as the cathedral city of Salisbury, which was recently confirmed as the best place to live in the UK in the Sunday Times Guide.

Aerial shot of Salisbury

Wiltshire contains an abundance of natural and man-made history. Within the wide expanses of the Wiltshire Downs the ancient monuments of Stonehenge, Avebury Stone Circle and numerous White Horses carved into hillsides can be found. In the south lies the magnificent Cathedral at Salisbury with its towering spire and in the north, the quaint charm of the villages of Lacock and Castle Combe.

Wiltshire has a population of nearly 500,000, with 47% living in its rural communities. There is a slightly higher percentage of over 65s in Wiltshire at 21% compared with the rest of England at 18%. The percentage of people aged under 25 is 28% which is slightly lower than the rest of England at 30%.

The county has one of the lowest crime rates in the country and a strong economy compared with other areas of the UK.

Working with the Swindon and Wiltshire Local Enterprise Partnership more than £500m has been invested over the years to deliver projects and improvements across the county.

Unemployment rates across the county are very low at just 2% and Wiltshire was ranked the 5th most attractive place to invest out of 352 business areas nationally. We are home to many internationally recognised and growing companies - Dyson, Boeing, Qinetiq, Apetitio, TJ Morris, Hermann Miller, and Babcock to name a few.

Almost half the county is designated as an 'area of outstanding beauty' and we also have two world heritage sites at Stonehenge and Avebury

Our digital programme will introduce faster and more efficient processes and services, as we recognise that our tax payers need to be able to self-serve when they choose to. To enable this, we’ve provided superfast broadband to almost 100,000 homes and businesses and Salisbury is set to become a smart city with work already started on making fibre broadband accessible to every home in the city.

Wiltshire is proud to be a military county and has the largest number of military personnel in the South West. The south of the county is seeing significant change with the preparation for more than 4,000 troops and their families relocating from Germany this year. The development plans have been underway since the re-basing was announced in 2013.

Longleat 10km

New houses, schools, infrastructure, medical facilities and community centres are either in place or under construction in Ludgershall, Bulford, Tidworth and Larkhill, in readiness for the troops coming home.

Wiltshire is a safe and welcoming place - it has great road networks and transport links, its economy is successful, and it is a beautiful place to live and work. With great officer and member relationships our transformational journey continues, including an innovative digital programme that will introduce the use of AI, virtual assistants and robotics, so this really is an exciting time for the council.

We have excellent transport connections with the M4 corridor running through the country offering easy access to London, Wales and the rest of the country


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